Community

New in phase 8 2025

  • ARTE.tv LinkedIn account in English goes live

  • logo tiktok

    ARTE.tv goes live on Instagram and TikTok in Italian

  • YouTube shorts tested on ARTE.tv Documentary

  • ARTE.tv PL app download campaign

ARTE’s 360° approach to communication and marketing (new)

  • Promoting a European catalogue via multiple screens

    Promoting

    a European catalogue via multiple screens

  • Broadcast and pre-roll

    campaigns promoting the richness of the catalogue

  • Daily publications

    on conversational platforms, building on ARTE.tv’s community of 2 million fans in English, Spanish, Polish and Italian (December 2024)

  • Adapting

    digital marketing campaigns into 6 languages

  • Weekly newsletters

    and push notifications (app) on programme highlights

  • Promoting

    ARTE’s catalogue in specialised European media

  • Instagram crossposting

    with relevant partners from the culture sector

  • Covering events on spot

ARTE’s growing community in 2025

Youtube0M
followers EN/ES/PL/IT*
(+37% vs 2024)

Facebook0M
followers EN/ES/PL/IT
(+58% vs 2024)

Instagram0K
followers in ES/PL/IT*
(+86% vs 2024)

TikTok0K
followers in ES/PL/IT*
(+27% vs 2024)


*New in 2025

LinkedIn*0K
European followers

Newsletter0K
subscribers
(+27% vs 2024)

Visibility during major European documentary festivals

  • 31. Edition Festival de Cine Francés (Málaga)

  • Sabir (Palerme)

  • Watchdocs (Warsaw)

  • Green Film Festival (Cracow)

  • Internazionale a Ferrara (Ferrara)

  • Malta Festival (Poznan)

ARTE.tv’s catalogue and brand appear regularly in European mainstream media outlets

  • The Guardian on ARTE’s documentary on DJ Mehdi

  • L’Officiel Italia on ARTE’s documentary on Gucci

  • Gramilano covers ARTE’s celebration of the International Day of Dance

  • WirtualNeMedia on ARTE’s European programme offering 

  • LA RAŹON covers the 10th anniversary of ARTE Reportage

Cultural institutions

  • Alliance Française

Media

Festivals